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Orange has undergone a complete rebranding and is now called Salt. The big launch event took place on 23 April 2015 in the presence of around 870 employees, 200 guests and 30 media representatives.
As the prime contractor, Habegger worked on this project for eleven months. The area of responsibility was: development of the project, staging of the launch and realisation of the event. This included the following tasks: event conception, project management, location hunting, catering, security, casting, creation and implementation of an event app, scheduling, screen design, fashion show, stage design and construction, live-stream, event architecture, event technology and continuity studio.
More than 4,200 participants from 84 countries took part in the three-day global congress of implantology, which takes place every three years.
Habegger was commissioned to design, develop and oversee the symposium as overall project manager. This concerned not only the plenum but also the zones for exhibitions and networking, the catering and the evening event.