Branded Entertainment

Thousands of excited guests are waiting for someone to swing the baton, and get them moving. This is a moment of Branded Entertainment. At the touch of a button a ring of LED panels mounted high above the heads of the stadium guests, will display entertainment and information from the sponsor brands, clubs or the venues itself. Branded Entertainment takes product placement to a new level, dynamically intergrated into a drama of each event.


Jan Aeschlimann

The LED ad screen is linked to a central media control system with a simple graphic interface; a Content Management System makes it easy for users to edit the information displayed and change the output sequence at any time. Information from databases, film clips, advertising, graphic compositions and messages can all be centrally controlled.

«Branded Entertainment» enables you to get your message across every time – at the right time, in the right place, in the right form – customised for the space, the audience and the event.

Do you want to use Branded Entertainment for your next event at Hallenstadion? Contact us for an individual consultation.


We offer

  • Attractive technology with high-resolution LED screens
  • Surround viewing: one mouse click and your message envelopes the audience
  • Easy control and flexible programming
  • Ability to react directly to real events
  • Opportunity to integrate extra data in real time

Execution example – Branded Entertainment

Hallenstadion Zurich manages the highly varied demands of sporting events, TV shows, concerts, opera, corporate events and tradeshows. Many of these events need their communication to be as efficient, economical and comprehensive as possible. For this «Branded Entertainment»”, AG Hallenstadion uses communications solutions from Habegger – an LED banner which is 233m long and two metres high. This media device is fixed in place and can be centrally controlled to optimise communication in the 466m2 space; it’s also Europe’s largest indoor display board! Whether it’s an ice-hockey match, concert or corporate event, content played on the LED banner lets you tailor your communication to the situation and audience to generate the enthusiasm and emotions needed to boost your brand.

Execution example - Ice projection Hallenstadion

The new ice projection for the ZSC Lions in the Hallenstadion has already created a great atmosphere several times over. Its content was created by Carre Event AG As the event technical services provider for the Hallenstadion, Habegger was responsible for the technical aspects of the system. The projection is adjusted to the full size of the ice field and is played with full-screen video animations. 6 x 20K projectors are controlled via four Watchout computers. The new entertainment software in the Hallenstadion can be used for all sorts of content feeds – whether LED walls, in-house TV or floor areas. This makes the usage options for the Hallenstadion even more flexible.

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